Offices and IP partners across the globe

A company’s brand can often be its most powerful and valuable asset, and a solid brand identity can positively influence consumer choice by making products or services more attractive, enabling brand owners to increase revenue.

The key to having strong protection in place for your brand starts with the selection of the brand. The more distinctive your brand is, the stronger your exclusivity to that brand will be.

Once a new brand or product has been chosen and designed, it is important to consider protecting its associated IP. In this chapter, we will discuss which aspects of the brand or product can be protected with IP, which forms of IP protection are appropriate, and how to put this in place to maximise protection against counterfeits.